Our Brand and Logos

Our Communications & Marketing team would love to help you spread the word about your project. Please feel free to get in touch with our Communications Team to discuss how we can help: 

Head of Communications and Marketing: Mat Bradley 

Communications Manager: Kara Reaney  

If you’ll be creating your own promotional material, either as hard copy or online, please take a look at our guidelines below. 

Logo 

As a condition of receiving support from Westway Trust you are required to include our Logo or Community Partner logo on any advertising and other printed and digital materials about your project as well as on your website.  

You can find these logos as SVG, JPEG and PNG files at the links below.

Here are the basics: 

• • A strong visual identity is based on a consistent use of the logo and its colour scheme. Our logo takes inspiration from the architecture and forms of the Westway, using sharp, angled lines to form our crest. The logo font draws inspiration from the vibrant street art ever present in our community.
  • Always ensure there is sufficient space around the outside of the logo. There should be a margin a minimum the width of the “W” in “WAY”. Please note this is a minimum distance not a ubiqutous rule. Where possible, space greater than the minimum clearspace should be left.
  • On darker backgrounds, the reversed version of our logo should be used. The “Trust” is at 30% opacity to maintain the separation between “Westway” and “Trust”.
  • The minimum size of the full logo should measure no smaller than 30mm in height when printed, or 100px when displayed on screen. Always maintain the aspect ratio in order to keep the correct width.
  • When our logo is located next to that of a partner, the two should be separated by a thin vertical line in the center of the space, which should be at a minimum the width of the “W” in “WAY”, between the two. The logos should be the same height where possible.
  • To ensure the consistency of our brand, it is important to only use the permitted variations of the logo. Under no cirmustances should you:
    • Change the colours of the logo
    • Change the fonts of the logo
    • Use the full logo in one, solid colour
    • Use insufficent contrast with the background
    • Rotate or stretch the logo
    • Outline or create a stencil of the logo
    • Use the old logo or any of the old logo colours

This list is not exhaustive, and if you are at all unsure if the usage is permitted, please check our Brand Guidelines to confirm.

Posters, flyers and adverts

You should make sure that our logo features on any posters or flyers and that if you’re talking about the background to your project you mention that it was supported by Westway Trust.

Websites and leaflets

You don’t need to include our logo on every page of your website but you should acknowledge our support when talking specifically about it and the logo should be visible along with other supporter’s logos and wherever else is appropriate. 

Social Media

Westway Trust has an established social media audience locally and we like to promote the activity of those we support through our channels. The easiest way for us to do that is to include our social media usernames in what you post: 

We know that your project and your organisation will have your own strong identity and we don’t want to interfere with that so if you think these guidelines will get in the way do let us know and we can agree an alternative way of acknowledging Westway Trust’s support.