"Portobello Shack is something, somewhere I always want to be," says John 'Chedda' Mills, the originator and co-founder of the restaurant bringing much-needed Caribbean flavours back to the area.
"Before I put in the bid for this place I walked the length of this road. And Ladbroke Grove and Golborne Road. I counted 74 eating houses, restaurants and bars, and there was nothing like it.
"In the 60 and 70s, we had a Jamaican patty shop. And after that there was one Caribbean shop where Thai Rice is but they went in the 70s. In 40 years there's never been a Caribbean restaurant or anything like that. And I thought I'd make it my duty."
But Portobello Shack is more than just a food joint, as co-founder Rosita Lynch explains: "Obviously food is a very deep-set part of our culture and our history here, but as well as providing the area with a really good Caribbean sit-down eatery we're also using it as a hub to spring off other events."
Having curated an event called Shack Talks, a series of talks aimed at young people featuring local elders, artist-producers and others about reggae and its heritage, Portobello Shack is looking to produce pop-ups for local people and youngsters, opportunities for local food entrepreneurs, and for people to create their own events. Special Fish Fridays aim to keep the hungry hordes happy.
For Rosita, a musician who has long organised local projects such as Ladbroke Grove Originals, the Shack is about honouring Caribbean culture. "A couple of the Ladbroke Grove Originals helped to fund the first phase of my event so that was really helpful," she says.
More recently, Westway are our landlord here and I think they really did appreciate it is time now for the community to start reclaiming spaces.
Portobello Shack was one of the first new leases evaluated under a new matrix system at Westway Trust that takes into account the relevance and benefits of a tenant's operations to the local community.
"So many of our centres or spaces have been taken away by all these trendy galleries and stuff like that," Rosita goes on, "there's just not a lot of space for local people to have of their own."
Lifelong local Chedda even felt a strong connection to the corner on which the Shack has taken up residence:
I live in Oxford Gardens so I walk past it all the time... Once this building went up I always wanted to have somewhere on the corner.
Having never lived more than three-quarters of a mile radius away from this now-special corner of Portobello Road, he is similarly passionate about North Kensington: "This area is my life. Nothing more, nothing less"¦I just hope Portobello Shack will be very successful and it will make lots of people in the community very pleased. If they're happy, I'm happy," he says.